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Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.14/111797
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- Title
- E-Commerce diffusion in Thailand : the culture-fit dimension
- Publisher
- Saarbrücken, Germany : VDM Verlag Dr. Müller
- Date
- 2010
- Author/Creator
- Vatanasakdakul, Savanid
- Description
- The global growth of Internet based Business to Business (B2B) e-commerce, particularly B2B e- marketplace technologies, has promoted a new hope for developing countries aiming to exploit their competitive advantages in the digital economy. Nevertheless, over the past decade, there is little evidence to indicate that developing countries have gained any substantial net benefits from implementing B2B. While Information Systems research often notes the lack of technological and social infrastructure contributing to such sub-optimal B2B value creation, this book presents a new paradigm on the diffusion of B2B in developing countries by presenting an important shift in the study of technology and culture. The book''s thesis moves beyond the task-technology alignment to introduce the concept of cultural-technology congruence, empirically investigated in the Thai tourism context. The book should be of particular interest to researchers in the fields of Information Systems, Culture, Tourism, and Management, as well as practitioners and decision makers considering the successful implementation of organisational and national e-strategies.
- Description
- 207 page(s)
- Subject Keyword
- 080606 Global Information Systems
- Subject Keyword
- Electronic commerce--Economic aspects--Thailand
- Subject Keyword
- Electronic commerce--International cooperation
- Subject Keyword
- Electronic commerce--Management--Mathematical models
- Subject Keyword
- Internet marketing--Management--Mathematical models
- Subject Keyword
- Information technology--Thailand
- Subject Keyword
- Business networks
- Resource Type
- book
- Organisation
- Macquarie University. Department of Accounting and Finance
- Identifier
- http://hdl.handle.net/1959.14/111797
- Identifier
- mq:11886
- Identifier
- ISBN:9783639291810
- Identifier
- mq-rm-2009011300
- Language
- eng
Macquarie University ResearchOnline
