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Date: 2010
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/89680
Description: This paper reports on an initiative to incorporate consumer demographics—techniques and concepts that are not traditionally part of the curriculum of marketing students—into a second year consumer beh ... More
Reviewed: Reviewed
Date: 2007
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/86261
Description: This study aims to examine characteristics of Australian households which had mobile phones, and to test two of Rogers' generalised descriptions of the 'earlier adopter'. The study is based on data co ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2007
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/79797
Description: This study aims to test two of Rogers' generalised descriptions of the 'earlier adopter'. The study is based on data collected in two nationally representative Household Expenditure Surveys conducted ... More
Reviewed: Reviewed
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