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Date: 2013
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/216827
Description: Our survey of respondents in 99 organisations with a customer relationship management (CRM) system finds that organisational culture is significantly related to the achievement of desirable CRM outcom ... More
Reviewed: Reviewed
Date: 2008
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/92701
Description: 8 page(s)
Full Text: Full Text
Reviewed: Reviewed
Authors: Iriana, Reiny
Date: 2007
Language: eng
Resource Type: Thesis PhD
Identifier: mq:20334
Description: "This thesis is presented for the degree of Doctor of Philosophy (PhD), Macquarie Graduate School of Management, Macquarie University, Sydney Australia".
Full Text: Full Text
Date: 2007
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/91001
Description: Customer Relationship Management (CRM) means different things to different people. For some, CRM is the term used to describe a set of IT applications that automate customer-facing processes in market ... More
Reviewed: Reviewed
Date: 2006
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/137050
Description: Many commentators have identified organisational culture as an important factor that enables or disables the achievement of desirable CRM outcomes, along with other key people-related issues, such as ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2006
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/103400
Description: We review the published research into Sales Force Automation (SFA) in order to identify gaps in our knowledge that might be worthy of further investigation. We find that academics have tried to answer ... More
Reviewed: Reviewed
Date: 2006
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/25983
Description: We review and critique the research literature on sales force automation (SFA). SFA involves the application of information technology to support the sales function. SFA software provides functionalit ... More
Reviewed: Reviewed
Date: 2005
Language: eng
Resource Type: MGSM Working Papers In Management Collection
Identifier: http://hdl.handle.net/1959.14/97173
Description: "February 2005".
Full Text: Full Text
Date: 2004
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/81444
Description: In recent years, Customer Relationship Management (CRM) has become more widely accepted as an important management discipline. However, the failure rate of CRM implementations is perhaps as high as 60 ... More
Full Text: Full Text
Reviewed: Reviewed
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