Macquarie University, Sydney Macquarie University ResearchOnline

Showing items 1 - 15 of 20.

Add to Quick Collection   All 20 Results

Sort:
 Add All Items to Quick Collection
Date: 2010
Language: eng
Resource Type: book
Identifier: http://hdl.handle.net/1959.14/100081
Description: Copyright date and year published in front matter of book is 2011. However publication available from August 2010.
Date: 2009
Language: eng
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.14/131013
Description: While there has been research on the diffusion of a particular type of innovation, few if any studies have examined the acceptance of a set of innovations (behavioral innovativeness) over time. This s ... More
Date: 2009
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/155518
Description: Self-service technology (SST) for online learning is an efficient method to deliver higher education content. This paper outlines how the learning styles of students (independent versus group) influen ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2009
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/155514
Description: Self-service technology (SST) for online learning is an efficient method to deliver higher education content. It may not however, be an effective means of encouraging some students to take control of ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2008
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/136344
Description: The effect that marketing has had on the prescription decisions of the medical profession is an area of great social and governmental concern and has been the subject of substantial international deba ... More
Reviewed: Reviewed
Date: 2008
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/136341
Description: Purpose – The purpose of this paper is to examine which particular marketing strategies will work best in which particular business environments. It also aims to test a series of propositions that the ... More
Reviewed: Reviewed
Date: 2008
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/136378
Description: While there has been research on the diffusion of a particular type of innovation, few if any studies have examined the acceptance of a set of innovations (behavioral innovativeness) over time. This s ... More
Reviewed: Reviewed
Date: 2007
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/136360
Description: Purpose – To determine which factors account for customer satisfaction with a service and their loyalty to a given service provider, in the particular, context of “backpacking” in Australia, a signifi ... More
Date: 2007
Language: eng
Resource Type: book
Identifier: http://hdl.handle.net/1959.14/77797
Description: Written specifically for business students, this text provides an in-depth explanation of key techniques and steps to follow when using SPSS, showing students what to do and when to do it, teaching th ... More
Date: 2007
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/136350
Description: Purpose – The globalisation of markets combined with the paradoxical rise of nationalism has created an increased concern about the importance of the interaction of global brands with other cues such ... More
Reviewed: Reviewed
Date: 2007
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/145344
Description: The influence of media on body image is an area of much social controversy. Eating disorders and depression have often been linked to body image dissatisfaction. Research from Australia, The Netherlan ... More
Reviewed: Reviewed
Date: 2007
Subject Keyword: Marketing research
Language: eng
Resource Type: book
Identifier: http://hdl.handle.net/1959.14/78314
Description: This text is centred around a conceptual model of Marketing Research, which provides a strong learning framework for students. 'Marketing Research', Asia-Pacific edition makes the subject interesting ... More
Date: 2006
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/136369
Description: Although widely used, the Narver and Slater (1990) measure of market orientation has not yet been validated by structural equation modeling (SEM). Results of SEM suggest a nine-item, three-dimensional ... More
Reviewed: Reviewed
Date: 2006
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.14/140770
Description: 24 page(s)
Date: 2006
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.14/140773
Description: 42 page(s)