Macquarie University, Sydney Macquarie University ResearchOnline

Showing items 1 - 3 of 3.

Add to Quick Collection   All 3 Results

  • First
  • Previous
  • 1
  • Next
  • Last
Sort:
 Add All Items to Quick Collection
Date: 2014
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/303252
Description: This research furthers our understanding of brand authenticity by conceptualising and measuring relational authenticity as brands being true in their relationships with consumers. We develop a scale t ... More
Reviewed: Reviewed
Date: 2007
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/90671
Description: Professional associations (PAs) are normative institutions whose tasks are to support members’ activities and use social obligation to induce accepted behaviours within business networks (Grewal and D ... More
Reviewed: Reviewed
Date: 2005
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/91341
Description: Professional associations (PAs) are normative institutions whose tasks are to support members’ activities and use social obligation requirements to induce socially accepted behaviours within business ... More
Reviewed: Reviewed
  • First
  • Previous
  • 1
  • Next
  • Last