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Authors:
Gaskill, Adam
| Winzar, Hume
Date: 2013
Subject Keyword:
150500 Marketing
| marketing metrics
| marketing accountability
| marketing influence
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/270063
Description:
The marketing function is facing challenges to its existence and is losing influence and resources within organizations as it fails to demonstrate its accountability. This exploratory study identifies
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Authors:
Herington, Carmel
| Weaven, Scott
Date: 2007
Subject Keyword:
150500 Marketing
| Defining Issues Test
| marketing students
| moral reasoning ability
| marketing education
| ethics education
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/129626
Description:
This article assesses the level of moral reasoning ability (MRA) of undergraduate marketing students and compares the results with the MRA of students in a range of other business disciplines. The aim
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Date: 2007
Subject Keyword:
150500 Marketing
| consumer decision making
| advertising
| external stimuli
| mental imagery
| consumption vision
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/129870
Description:
Two imagery-evoking strategies are examined to determine their effectiveness in producing an elaborate consumption vision. Specifically, a 3 × 3 factorial experimental design is employed to examine th
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