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Authors: Baumann, Chris
Date: 2010
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.14/91743
Description: 3 page(s)
Date: 2010
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/92199
Description: This study examines the interplay between ethnicity, religious affiliation and levels of income to explain for differences in attitudes toward ‘money’, and asset allocation (i.e., investment decisions ... More
Reviewed: Reviewed
Date: 2010
Language: eng
Resource Type: book
Identifier: http://hdl.handle.net/1959.14/75884
Description: This new Australian text introduces marketing from the perspective of real people making real choices. Each chapter introduces a real-life marketer faced with a range of real-life choices on how best ... More
Authors: Baumann, Chris
Date: 2010
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.14/91738
Description: 3 page(s)
Date: 2010
Subject Keyword: 150400 Commercial Services
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/142302
Description: This study investigates investing and borrowing business assigned to retail banks between ethnic groups A total sample of 692 Caucasians and Chinese in Australia, Canada and China were tested for thei ... More
Reviewed: Reviewed
Authors: Baumann, Chris
Date: 2010
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/123911
Description: Letter to the Editor.
Authors: Baumann, Chris
Date: 2010
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.14/91747
Description: 3 page(s)
Date: 2009
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/323390
Description: This study examines customer loyalty in retail banking and, in particular, the influence of 'variety seeking' and 'resistance to change' on current and future (both long- and short-term) loyalty. In c ... More
Reviewed: Reviewed
Date: 2009
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/324394
Description: This study seeks to examine whether intra-national diversity can be as salient as cross-national differences. Data on attitudes toward money, material possessions and savings were collected from 730 c ... More
Reviewed: Reviewed
Date: 2009
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/180554
Description: The authors conducted an analysis of 1,049 graduates from post-graduate business programs at an Australian university primarily to determine whether students from nonbusiness backgrounds, after comple ... More
Reviewed: Reviewed
Date: 2008
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/158034
Description: One of the pressing issues in marketing is to resolve the debate over the effectiveness of customer loyalty programs. This study adds to the discussion by examining the relative importance of loyalty ... More
Reviewed: Reviewed
Date: 2008
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/157961
Description: The customer loyalty literature has investigated the association between customer satisfaction and a customer’s loyalty and revealed mixed results. While some studies indicate that the relationship is ... More
Reviewed: Reviewed
Date: 2008
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1237023
Description: The paper was awarded Best Interdisciplinary Paper by the Western Decision Sciences Institute.
Reviewed: Reviewed
Date: 2008
Subject Keyword: 150400 Commercial Services
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/1237071
Description: 16 page(s)
Reviewed: Reviewed
Date: 2007
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/24942
Description: A critical measure largely neglected in previous loyalty studies is the customer's share of wallet (SOW), or the percentage of their business that they assign to one bank. Since banks generate differe ... More
Reviewed: Reviewed