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Date: 2015
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1045074
Description: Small firms are central to many economies but the contribution of leadership to small business performance is currently poorly understood. Reporting on a study of small Australian firms, this paper in ... More
Reviewed: Reviewed
Date: 2015
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1027086
Description: Word-of-mouth marketing agencies typically report campaign results in terms of the numbers of people receiving the brand message from campaign participants. These reports say nothing about the types o ... More
Reviewed: Reviewed
Date: 2015
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1059357
Description: This study investigates Chinese luxury fashion buyers, the world’s largest spenders on luxury, and how they make their purchase decisions, using 32 in-depth interviews with experienced buyers. The dat ... More
Reviewed: Reviewed
Date: 2015
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1059350
Description: For the past 25 years, scholars and practitioners have claimed that Internal Marketing (IM) is a key to business success. However, a review of the extant literature reveals that scholarship has focuse ... More
Reviewed: Reviewed
Date: 2014
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/335674
Description: Organisations are increasingly being asked to respond to local environmental issues, however, due to competing interests, initiatives that are led by organisations can often be viewed with skepticism ... More
Reviewed: Reviewed
Date: 2014
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/335666
Description: This paper reports on an investigation into the leadership and management practices affecting stakeholder satisfaction by examining relationships between Avery and Bergsteiner’s (2010) 23 leadership a ... More
Reviewed: Reviewed
Date: 2014
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/339103
Description: 8 page(s)
Date: 2014
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/333203
Description: In this article we endeavor to explore how a new business model comes into existence in the Australian cloud-computing eco-system. Findings from multiple case study methodology reveal that to develop ... More
Reviewed: Reviewed
Date: 2014
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/332267
Description: This exploratory study examined how brand loyalty can be established in a non-Western market where Chinese customers are motivated to be loyal to a brand by cultural drivers, specifically guanxi (pers ... More
Reviewed: Reviewed
Date: 2014
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/332285
Description: The customer engagement concept has received increasing attention in the Marketing literature in recent years. Within this emerging literature, customer engagement behaviours (CEBs) are heralded, in p ... More
Reviewed: Reviewed
Date: 2014
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/338590
Description: 31 page(s)
Authors: Kayani, Kevin
Date: 2014
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/337074
Description: This paper discusses the changing role of Brick and mortar travel agents due to Internet. It is a fact that the popularity of the Internet and the Wide Web has provided a whole new virtual platform to ... More
Reviewed: Reviewed
Date: 2014
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/317119
Description: The aim of this study is to determine key factors and processes for MNCs to develop an effective stakeholder engagement and sustainable development framework. A qualitative multiple-case approach was ... More
Reviewed: Reviewed
Date: 2014
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/338614
Description: In this paper we analyze organizational theatre interventions as attempts at managing polyphony. A qualitative, longitudinal, single-case study helped us to track the polyphonic process of an organiza ... More
Date: 2014
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/335667
Description: Sustainability has opened up new growth avenues for the corporate sector even during the times of global recession. Companies are now aiming to incorporate the concept of sustainability in their suppl ... More
Reviewed: Reviewed