Macquarie University, Sydney Macquarie University ResearchOnline

Showing items 46 - 60 of 78.

Add to Quick Collection   All 78 Results

Sort:
 Add All Items to Quick Collection
Date: 2005
Language: eng
Resource Type: MGSM Working Papers In Management Collection
Identifier: http://hdl.handle.net/1959.14/97173
Description: "February 2005".
Full Text: Full Text
Authors: Buttle, Francis
Date: 2005
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1101410
Description: 12 page(s)
Reviewed: Reviewed
Authors: Buttle, Francis
Date: 2004
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1164031
Description: 8 page(s)
Reviewed: Reviewed
Date: 2004
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/91152
Description: Customer management software is an important component of both analytical and operational CRM implementations. Demand for CRM software appears to be rebounding in the Australian marketplace, after a p ... More
Reviewed: Reviewed
Authors: Buttle, Francis
Date: 2004
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1118541
Description: 3 page(s)
Authors: Buttle, Francis
Date: 2004
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1107143
Description: 7 page(s)
Date: 2004
Language: eng
Resource Type: MGSM Working Papers In Management Collection
Identifier: http://hdl.handle.net/1959.14/96151
Description: "August 2004" -- cover.
Full Text: Full Text
Authors: Buttle, Francis
Date: 2004
Language: eng
Resource Type: book
Identifier: http://hdl.handle.net/1959.14/1088143
Description: This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer manage ... More
Date: 2004
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/81448
Description: Our research identifies several forms of attachment between consumers and service organisations. Our primary research programme analysed data from 7 focus groups, 39 one-an-one interviews and 975 indi ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2004
Language: eng
Resource Type: book
Identifier: http://hdl.handle.net/1959.14/1088152
Date: 2004
Language: eng
Resource Type: MGSM Working Papers In Management Collection
Identifier: http://hdl.handle.net/1959.14/96241
Description: "October 2004"
Full Text: Full Text
Date: 2004
Language: eng
Resource Type: book
Identifier: http://hdl.handle.net/1959.14/1088330
Authors: Buttle, Francis
Date: 2004
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1121282
Description: 1 page(s)
Authors: Buttle, Francis
Date: 2004
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1121329
Description: 1 page(s)
Authors: Buttle, Francis
Date: 2004
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1115586
Description: 1 page(s)