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Authors: Buttle, Francis
Date: 2004
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1121287
Description: 1 page(s)
Authors: Buttle, Francis
Date: 2004
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1121301
Description: 3 page(s)
Date: 2004
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/81444
Description: In recent years, Customer Relationship Management (CRM) has become more widely accepted as an important management discipline. However, the failure rate of CRM implementations is perhaps as high as 60 ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2003
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1163258
Description: 6 page(s)
Reviewed: Reviewed
Date: 2003
Language: eng
Resource Type: book
Identifier: http://hdl.handle.net/1959.14/1088116
Date: 2003
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/91142
Description: Our survey of CRM competencies in 170 Australian companies focused on 4 main areas: customer knowledge, customer acquisition, customer retention, and customer development. We find that current practic ... More
Reviewed: Reviewed
Authors: Buttle, Francis
Date: 2003
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1107119
Description: 1 page(s)
Date: 2002
Language: eng
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.14/1100084
Description: 11 page(s)
Date: 2002
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1114889
Description: 11 page(s)
Reviewed: Reviewed
Authors: Buttle, Francis
Date: 2002
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/1226594
Description: 1 page(s)
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Date: 2002
Language: eng
Resource Type: case study
Identifier: http://hdl.handle.net/1959.14/95967
Description: Online version available at: http://www.mgsm.edu.au/wps/wcm/connect/internet/root/research/publications/casestudies/marketing/cs200204
Full Text: Full Text
Date: 2002
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/1215807
Description: 14 page(s)
Date: 2002
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1114877
Description: 12 page(s)
Reviewed: Reviewed
Authors: Buttle, Francis
Date: 2002
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1176470
Description: 28 page(s)
Reviewed: Reviewed
Date: 2002
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1181013
Description: 7 page(s)
Reviewed: Reviewed