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Date: 2015
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1044047
Description: Brands are built over time, but are measured on short-term basis. This paper provides a new long-term based platform to evaluate the performance of a brand. It is built on a long-term brand health mea ... More
Reviewed: Reviewed
Date: 2014
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1206186
Description: Purpose - The purpose of this paper is to examine fashion clothing consumption in relation to status consumption and perceptions of fashion clothing brand status (BS) in transition economies. Design/m ... More
Reviewed: Reviewed
Date: 2013
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1206187
Description: Purpose: Religion is a significant force in the lives of many people, however; its role in fashion clothing consumption is still unclear. To expand the knowledge on this issue, the present study seeks ... More
Reviewed: Reviewed
Date: 2013
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/277458
Description: This research explores the effects of athletes' doping behaviour on brand image in Australian sport. It aims to determine the effects of athletes’ doping behaviour on the brand of an athlete endorser ... More
Reviewed: Reviewed
Date: 2012
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1206419
Description: This paper examines the role of consumer perceptions of a website’s innovativeness as a factor influencing their evaluations of website-service quality, development of trust in the website, loyalty to ... More
Reviewed: Reviewed
Authors: Khamis, Susie
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/168189
Description: Over the last 15 years, the island of Lundy has become increasingly associated with important conservation projects, particularly in regards to its biodiversity. At the same time, the island's appeal ... More
Reviewed: Reviewed
Authors: Khamis, Susie
Date: 2010
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/119478
Description: A cultural analysis of the Cloud Juice brand of bottled water from King Island, Tasmania; with a particular focus on how the brand draws from and adds to popular notions of 'green' marketing as they r ... More
Reviewed: Reviewed
Authors: Khamis, Susie
Date: 2010
Language: eng
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.14/132451
Description: 14 page(s)
Date: 2010
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/348105
Description: This paper explores two fundamental aspects of branding in China. Firstly, how important is branding to Chinese consumers? Secondly, are there significant differences in the brand choices of Chinese c ... More
Reviewed: Reviewed
Authors: Khamis, Susie
Date: 2007
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/24303
Description: In less than thirty years, King Island - in Australia’s Bass Strait - has become popularly synonymous with quality foods and unspoilt beauty. The marketing success of King Island Dairy, in particular, ... More
Reviewed: Reviewed
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