Macquarie University, Sydney Macquarie University ResearchOnline
Siahtiri, Vida

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Add  Are young adult Chinese status and fashion clothing brand conscious?
Authors: O'Cass, Aron | Siahtiri, Vida
Date: 2014
Subject Keyword: China | fashion | consumer behaviour | branding | young adults | clothing
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1206186
Description: Purpose - The purpose of this paper is to examine fashion clothing consumption in relation to status consumption and perceptions of fashion clothing brand status (BS) in transition economies. Design/m ... More
Reviewed: Reviewed
Add  Can Islam and status consumption live together in the house of fashion clothing?
Authors: O'Cass, Aron | Lee, Wai Jin | Siahtiri, Vida
Date: 2013
Subject Keyword: branding | clothing | consumer behaviour | young adults
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1206187
Description: Purpose: Religion is a significant force in the lives of many people, however; its role in fashion clothing consumption is still unclear. To expand the knowledge on this issue, the present study seeks ... More
Reviewed: Reviewed
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