Macquarie University, Sydney Macquarie University ResearchOnline

Showing items 1 - 2 of 2.

Add to Quick Collection   All 2 Results

  • First
  • Previous
  • 1
  • Next
  • Last
Sort:
 Add All Items to Quick Collection
Date: 2009
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/75546
Description: Abstract: Purpose – The purpose of this study is to demonstrate a method for estimating the tradeoffs that banking customers make between different attributes of a service, thus allowing businesses to ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2007
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/24942
Description: A critical measure largely neglected in previous loyalty studies is the customer's share of wallet (SOW), or the percentage of their business that they assign to one bank. Since banks generate differe ... More
Reviewed: Reviewed
  • First
  • Previous
  • 1
  • Next
  • Last