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Date: 2016
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1149678
Description: We review the design and management literature to identify and define key components of a design thinking mindset and report initial findings from fifteen in-depth interviews with innovation managers, ... More
Reviewed: Reviewed
Date: 2013
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/277475
Description: One of the most important marketing activities a firm engages in involves product innovation. An increasingly popular approach to product innovation, used by a variety of firms including P&G, Coca Col ... More
Reviewed: Reviewed
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