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Date: 2013
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/277475
Description: One of the most important marketing activities a firm engages in involves product innovation. An increasingly popular approach to product innovation, used by a variety of firms including P&G, Coca Col ... More
Reviewed: Reviewed
Date: 2010
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/90223
Description: Purpose – To thrive in today's competitive marketplace, businesses constantly need to search for opportunities to develop and be tuned into consumers as innovators. With this in mind, the purpose of t ... More
Reviewed: Reviewed
Date: 2004
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/91286
Description: This exploratory study considers issues surrounding the creation of Public Art from a new product development perspective. We examine how stakeholders with differing experiences in the creation of pub ... More
Reviewed: Reviewed
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