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Date: 2008
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/173601
Description: New Product Development is a key strategy to cope with ever-increasing competition in the Telecommunications industry (called ‘Telco’ for short). The flexible project management processes to deliver n ... More
Reviewed: Reviewed
Date: 2008
Language: eng
Resource Type: Thesis professional doctorate
Identifier: http://hdl.handle.net/1959.14/15994
Description: Thesis (DBA)--Macquarie University, Graduate School of Management, 2008.
Full Text: Full Text
Date: 2007
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/178725
Description: The Telecommunications industry (called 'Telco' for short) is a technology agile service providing business. It has gone through remarkable changes in the last decade with de-regulations, globalisatio ... More
Reviewed: Reviewed
Date: 2007
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/172346
Description: Bringing a stream of new products and new features into the market is one of the key strategies to beat the competition that has increasingly intensified since the de-regulations in the Telecommunicat ... More
Reviewed: Reviewed
Date: 2007
Subject Keyword: new product development
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/88980
Description: Despite substantial research interest into brand extensions, the factors underlying transfer of brand associations between parent brands and line extensions are not well understood. This study tests a ... More
Reviewed: Reviewed
Authors: Chen, Stephen
Date: 2005
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/78431
Description: R&D alliances and outsourcing elements of the new product development process are now commonplace practices among many firms. However, little previous work has examined how these organizational choice ... More
Reviewed: Reviewed
Date: 2004
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/91286
Description: This exploratory study considers issues surrounding the creation of Public Art from a new product development perspective. We examine how stakeholders with differing experiences in the creation of pub ... More
Reviewed: Reviewed
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