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Date: 2016
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1096356
Description: Two laboratory studies examine how consumers adjust their eating to the size of the portion they expect to receive. Participants who knew in advance that they would receive six pieces of chocolate wai ... More
Reviewed: Reviewed
Date: 2016
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1058468
Description: Music congruity effects on consumer behavior are conceptualized in terms of cognitive priming of semantic networks in memory, and operationalized as congruent with a product's country of origin (Exper ... More
Reviewed: Reviewed
Date: 2016
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1143778
Description: Researchers suggest quantification of qualitative data as an innovative approach to knowledge creation. Brand associations, a form of qualitative data, are common in measuring customer-based brand equ ... More
Reviewed: Reviewed
Date: 2015
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/353283
Description: This research examines the savoring or eating behaviors by which consumers are able to adjust their level of satiation to accommodate different portion sizes. Over three experiments, it shows that con ... More
Reviewed: Reviewed
Date: 2014
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/278857
Description: This research presents a framework for branding new products that distinguishes between combining a parent brand with a generic sub-brand that is little more than product category identifier, combinin ... More
Reviewed: Reviewed
Authors: Areni, Charles S
Date: 2014
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/307069
Description: Purpose – The purpose of this paper is to examine whether home advantage (HA), wherein a team is more likely to win, and by a larger margin, when they are playing at home vs away, exists in representa ... More
Reviewed: Reviewed
Date: 2014
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/303378
Description: Importance of branding as a strategic thrust is well understood by services marketing practitioners. Yet, in developing brand architectures, some researchers have suggested that the company is the onl ... More
Reviewed: Reviewed
Date: 2014
Language: eng
Resource Type: book
Identifier: http://hdl.handle.net/1959.14/298024
Description: 234 page(s)
Date: 2012
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/261922
Description: A field experiment involving 95 variety discount chain stores was conducted in which in-store radio ads were run in different formats and schedules, across different blocks of stores, over a 4-week pe ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/261929
Description: A meta-analysis of 34 samples identified a small but reliable "Monday blues" effect (-.08≤d≤-.06) in samples reporting current or real-time moods for each day of the week. However, the size of the eff ... More
Reviewed: Reviewed
Date: 2009
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/261943
Description: Some researchers argue that the company is the brand for services, emphasising the pre-eminence of corporate brand image, whereas others advocate developing strong sub-brands for specific service offe ... More
Reviewed: Reviewed
Authors: Areni, Charles S
Date: 2008
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/261971
Description: An Internet survey revealed that day-of-the-week (DOW) stereotypes (i.e., "Monday blues", "Wednesday hump day", "TGIF", etc.) were pronounced when subjects predicted their moods for each day of the up ... More
Reviewed: Reviewed
Authors: Areni, Charles S
Date: 2008
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/261964
Description: Arguments in advertising are intended to maximize the acceptance of the product claims being made. The structure of the argument can influence claim acceptance apart from the quality of the substantia ... More
Reviewed: Reviewed
Date: 2008
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/261978
Description: In a survey of 202 participants, Monday was cited most frequently as the worst morning (65%) and evening (35%); whereas Friday (43%) and Saturday (45%) were the best evening and morning, respectively. ... More
Reviewed: Reviewed
Date: 2008
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/261985
Description: This research explores how message style influences persuasion in conjunction with message substance. Using the elaboration likelihood model, the study operationalizes message style as language power ... More
Reviewed: Reviewed