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Date: 2013
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: book
Identifier: http://hdl.handle.net/1959.14/269869
Description: 310 page(s)
Date: 2010
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/89680
Description: This paper reports on an initiative to incorporate consumer demographics—techniques and concepts that are not traditionally part of the curriculum of marketing students—into a second year consumer beh ... More
Reviewed: Reviewed
Authors: Martins, Jo. M
Date: 2006
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/20511
Description: 6 page(s)
Authors: Martins, Jo. M
Date: 2006
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/15374
Description: 7 page(s)
Reviewed: Reviewed
Authors: Martins, Jo. M
Date: 2004
Language: eng
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.14/72829
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