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Date: 2013
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/231971
Description: Purpose - Relationship marketing (RM) studies have produced a range of conclusions which are attributed to the different exchange contexts, strategies and constructs used for analysis. This study expl ... More
Reviewed: Reviewed
Date: 2010
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/323383
Description: This study examines whether the relationship marketing mediators of commitment trust, and satisfaction come together to comprise a global measure of relationship quality and to test if the overall mea ... More
Reviewed: Reviewed
Authors: Vincent, Nathan
Date: 2010
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/139734
Description: Purpose: To determine whether the relationship marketing mediators of commitment trust, and satisfaction come together to comprise a global measure of relationship quality and to test if the overall m ... More
Date: 2010
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/116673
Description: This study examines gratitude within a membership association. Our aim is to determine the effect of gift giving on gratitude and whether this results in an increase in seller performance and retentio ... More
Reviewed: Reviewed
Date: 2009
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/105983
Description: Studies into Relationship Marketing (RM) have resulted in a range of conclusions, which are attributed to the different exchange contexts, strategies and constructs used for analysis (Palmatier et al. ... More
Reviewed: Reviewed
Authors: Vincent, Nathan
Date: 2009
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/177681
Description: 1 page(s)
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