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Date: 2015
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/353588
Description: Purpose-This study aims to explore consumer brand associations and values derived from a corporate brand and a celebrity brand endorser prior to their endorsement. Design/methodology/approach-This stu ... More
Reviewed: Reviewed
Date: 2013
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/230592
Description: Purpose: This study compares the associations between Corporate Social Responsibility (CSR) and brand value in the financial services industry in East Asia and the United States. Design/methodology/ap ... More
Reviewed: Reviewed
Authors: Bouvain, Petra
Date: 2012
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/203597
Description: Purpose: This study investigates Corporate Social Responsibility (CSR) in the financial services industry. Originality: This study establishes that Chinese, East Asian and American banks generate bran ... More
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