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Date: 2014
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/318129
Description: The purpose of the paper is to explore the issue of regional cultural differences within China and their potential impact, if any, on consumers' purchasing decisions. It examines, firstly, if there ar ... More
Reviewed: Reviewed
Date: 2014
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/290835
Description: Purpose: The study models factors affecting brand category choice for generic as well as national brands, and next contrasts them to a new brand category: premium generic brands (PGB). PGB are a new o ... More
Reviewed: Reviewed
Date: 2012
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/202474
Description: To determine how consumers respond to betrayal of their trust in brands, we surveyed 2156 consumers in nine metropolitan centres in China following the 2008 melamine contamination crisis. Drawing on p ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/136730
Description: Purpose – This paper aims to explore two fundamental aspects of branding in emerging markets. First, are there significant differences in product evaluation behaviour between regions within a large em ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/183434
Description: This study examines the influence of culture on Chinese consumers’ intentions to purchase Australian products. Data were obtained from an online survey completed by 3,171 respondents across 20 cities ... More
Reviewed: Reviewed
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