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Date: 2016
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1182955
Description: Purpose: The purpose of this paper is to present a conceptual framework of cool for social marketing through a comprehensive literature review and integrating extant literature on cool. Design/methodo ... More
Reviewed: Reviewed
Date: 2016
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1101952
Description: Background: Since 2008, Australia has seen the rapid emergence of marketing for online and mobile sports wagering. Previous research from other areas of public health, such as tobacco and alcohol, has ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2014
Subject Keyword: Asia-Pacific | Marketing
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/303266
Description: Purpose - The purpose of this paper is to examine how Chinese consumer attitude mediates factors that influence their purchase intention toward low-displacement vehicles. Design/methodology/approach - ... More
Reviewed: Reviewed
Authors: Elliott, Greg
Date: 2014
Subject Keyword: Marketing
Language: eng
Resource Type: book
Identifier: http://hdl.handle.net/1959.14/335718
Description: Marketing 3rd edition, is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than being an adaptation of a US t ... More
Date: 2012
Subject Keyword: Marketing
Language: eng
Resource Type: book
Identifier: http://hdl.handle.net/1959.14/153665
Description: Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than being an adaptation of a US te ... More
Authors: Gordon, Ross
Date: 2011
Subject Keyword: Alcohol | Audit | Brand | Marketing | Website
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/292063
Description: Introduction and Aims: The study investigated the nature and content of alcohol brand websites in the UK. Design and Methods: The research involved an audit of the websites of the 10 leading alcohol b ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/151323
Description: Purpose: Despite rapid growth in organizational use of Twitter, there is little theoretical or empirical research examining how different organisations use Twitter. This paper aims to analyse and comp ... More
Reviewed: Reviewed
Date: 2010
Language: eng
Resource Type: book
Identifier: http://hdl.handle.net/1959.14/75884
Description: This new Australian text introduces marketing from the perspective of real people making real choices. Each chapter introduces a real-life marketer faced with a range of real-life choices on how best ... More
Date: 2007
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/136350
Description: Purpose – The globalisation of markets combined with the paradoxical rise of nationalism has created an increased concern about the importance of the interaction of global brands with other cues such ... More
Reviewed: Reviewed
Date: 2006
Language: eng
Resource Type: book
Identifier: http://hdl.handle.net/1959.14/215013
Description: Tells the truth about contemporary family life. That beyond the outmoded idea of the nuclear family, there exists the messy realities of Gen X parenting.
Date: 2005
Subject Keyword: Advertising | Alcohol | Marketing | Youth
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/292118
Description: The influence of alcohol advertising on young people continues to be the subject of much debate. This paper presents a review of the literature showing that, while many econometric studies suggest lit ... More
Reviewed: Reviewed
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