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Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/317725
Description: Purpose – Competition and cooperation co‐exist in various sub‐fields of organizational strategies, while a research gap remains in the links between how managers perceive their cognitive relations wit ... More
Reviewed: Reviewed
Date: 2008
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/136341
Description: Purpose – The purpose of this paper is to examine which particular marketing strategies will work best in which particular business environments. It also aims to test a series of propositions that the ... More
Reviewed: Reviewed
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