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Date: 2014
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/304865
Description: Purpose – The paper aims to provide a theoretically informed critique of current measurement practices for word-of-mouth marketing (WOMM) campaigns. Design/methodology/approach – An exploratory field ... More
Reviewed: Reviewed
Authors: McKenzie, Jordi
Date: 2010
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/281560
Description: This study considers the Australian DVD industry using a data set of retail sales for over 44,800 titles 1997-2007. A sub-sample of 760 titles which also received an initial theatrical release reveals ... More
Reviewed: Reviewed
Authors: McKenzie, Jordi
Date: 2009
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/281573
Description: This study considers a frailty duration approach to modelling the life-length of a sample of 360 films that went into wide release at the Australian box office from 1 January 2000 to 31 December 2005. ... More
Reviewed: Reviewed
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