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Date: 2017
Language: eng
Resource Type: Thesis MRes
Identifier: http://hdl.handle.net/1959.14/1261646
Description: Theoretical thesis.
Full Text: Full Text
Authors: Bauder, Amy
Date: 2016
Language: eng
Resource Type: Thesis PhD
Identifier: http://hdl.handle.net/1959.14/1146653
Description: Theoretical thesis.
Full Text: Full Text
Date: 2016
Language: eng
Resource Type: Thesis MRes
Identifier: http://hdl.handle.net/1959.14/1261036
Description: Theoretical thesis.
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Authors: Ilicic, Jasmina
Date: 2013
Language: eng
Resource Type: Thesis PhD
Identifier: http://hdl.handle.net/1959.14/268447
Description: "This thesis is submitted for the degree of Doctor of Philosophy, Faculty of Business, Department of Marketing and Management, Macquarie University, Sydney".
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Authors: Zaeemdar, Sara
Date: 2013
Language: eng
Resource Type: Thesis PhD
Identifier: http://hdl.handle.net/1959.14/286378
Description: "A thesis submitted in fulfilment of the requirements for the award of the degree of Doctor of Philosophy"
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Date: 2011
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/156385
Description: This study explores what consumers‟ value from celebrity brands for the evaluation of an actual campaign featuring Jerry Seinfeld as the endorser for the Greater Building Society. Using a laddering me ... More
Reviewed: Reviewed
Authors: Garde, Ulrike
Date: 2011
Language: eng
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.14/128724
Description: This essay analyses the crucial role of audiences in the collective processes of ascribing meaning to theatre performances with an interest in the "real". Focusing on recent performances by Version 1. ... More
Authors: Ilicic, Jasmina
Date: 2011
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/193720
Description: Purpose: This study explores what consumers value from celebrity endorsers for the evaluation of an actual campaign featuring Jerry Seinfeld as the endorser for the Greater Building Society. Originali ... More
Date: 2008
Language: eng
Resource Type: newspaper article
Identifier: http://hdl.handle.net/1959.14/1243334
Description: This article critiques the notion of authenticity and how this is used to adjudicate the worthiness of specific ethnic, racial and gendered identities within the classroom and everyday interactions.
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