Macquarie University, Sydney Macquarie University ResearchOnline

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Date: 2016
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/1194015
Description: This article evaluates brand associations in higher education. It examines the brand associations of healthy and unhealthy universities. This article also compares the students' shared brand associati ... More
Reviewed: Reviewed
Date: 2010
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/323173
Description: This study uses a combination of both qualitative and quantitative approaches to explore the associations that consumers tie to a specific human brand (Jerry Seinfeld) prior to his anticipated co-bran ... More
Reviewed: Reviewed
Date: 2009
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/75525
Description: Despite substantial research interest in brand extensions, the factors underlying the reciprocal transfer of brand associations between brand extensions and parent brands are not well understood. This ... More
Reviewed: Reviewed
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