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Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/136730
Description: Purpose – This paper aims to explore two fundamental aspects of branding in emerging markets. First, are there significant differences in product evaluation behaviour between regions within a large em ... More
Reviewed: Reviewed
Date: 2010
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/183446
Description: This study reports an application of the theory of planned behavior as a framework to investigate how beliefs influence purchase decisions of Chinese consumers. Data were obtained from an online surve ... More
Reviewed: Reviewed
Authors: Elliott, Greg | Hamin,
Date: 2005
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/36599
Description: While the fields of consumer ethnocentrism and country of origin research have been extensively researched, they have up to now been studied overwhelmingly from the perspective of developed countries. ... More
Reviewed: Reviewed
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