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Date: 2014
Language: eng
Resource Type: reference entry
Identifier: http://hdl.handle.net/1959.14/336617
Description: Customer equity is defined as the sum of the discounted lifetime values of all of the firm's current and potential customers. The customer equity concept recognizes customers as the primary source of ... More
Date: 2014
Language: eng
Resource Type: reference entry
Identifier: http://hdl.handle.net/1959.14/336599
Description: A customer's lifetime value (CLV) is an estimate of the present value of the future cash flows associated with a particular customer or group of customers. CLV is a forward-looking concept that takes ... More
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