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Date: 2012
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/203564
Description: This study examines the effect of irrelevant information presented in advertisements by a celebrity co-branding partner on consumer judgments of a celebrity brand. Three experimental conditions manipu ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/171538
Description: This study examines the effect of irrelevant information presented in marketing communications by a celebrity co-branding partner on consumer judgments of a partner brand. Three experimental condition ... More
Authors: Ilicic, Jasmina
Date: 2010
Subject Keyword: dilution | celebrity | co-branding | judgments | attitudes
Language: eng
Resource Type: conference paper abstract
Identifier: http://hdl.handle.net/1959.14/135714
Description: Purpose: This study examines the effect of irrelevant celebrity co-branding partner information presented in advertisements on consumer brand judgments. Brand unrelated information carried by a celebr ... More
Date: 2007
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/37312
Description: The aim of this study was to develop a dilution system which would permit the TSI 3007 condensation particle counter (CPC) to operate within its maximum detectable concentration threshold, even when s ... More
Reviewed: Reviewed
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