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Date: 2013
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/276965
Description: This paper sought to assess how internal market orientation (IMO) can be used to improve employee public service motivation (PSM) and performance for academic staff at Australian universities with a v ... More
Reviewed: Reviewed
Date: 2012
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/203881
Description: This paper presents empirical evidence of a push-pull model of brand switching in the mobile phone market in Australia. Results based on qualitative and quantitative research of 1600 mobile phone cust ... More
Reviewed: Reviewed
Date: 2012
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/203863
Description: This paper presents a conceptual and empirical analysis of the Market Performance Indicator (MPI) index for the mobile phone market in Australia and its influence on customer satisfaction, customer va ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/158059
Description: This paper explores the relationship between interpersonal relational competencies (IRC) and employee performance. The paper proposes that interpersonal relational competency increases the intra-organ ... More
Reviewed: Reviewed
Date: 2009
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1142492
Description: 9 page(s)
Reviewed: Reviewed
Date: 2008
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/158498
Description: A firm's market orientation and internal market orientation, depends upon the market-oriented behaviours shared by management and its employees. It is therefore important to understand the individual ... More
Reviewed: Reviewed
Date: 2007
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/90843
Description: Market orientation has been validated as a way of improving business performance, however, the lack of internal focus limits the applicability of market orientation to business settings in the 21st ce ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2007
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/90842
Description: The principal concern of this paper is the consideration of the analysis of individual employee performance of staff and management using an internal marketing framework. Market orientation theory to ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2007
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/25272
Description: Market orientation has been validated as a way of improving business performance, however, the lack of internal focus limits the applicability of market orientation to business settings in the 21st ce ... More
Reviewed: Reviewed
Date: 2004
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1160641
Reviewed: Reviewed
Date: 2004
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1165775
Description: 15 page(s)
Reviewed: Reviewed
Date: 2004
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/91171
Description: This research uncovers how some Australian non-profit organisations carry out their fundraising as a source of income. This is further considered in terms of the corporate ethics that underpin these i ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2003
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1164037
Description: 7 page(s)
Reviewed: Reviewed
Authors: Carter, Leanne
Date: 2003
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/114598
Description: This paper examines the link between the marketing and societal orientation literature and the organisational literature in a not-for-profit context. Specifically, it discusses the similarities betwee ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2003
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1164078
Description: 8 page(s)
Reviewed: Reviewed
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