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Date: 2014
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/318775
Description: Purpose - The purpose of this paper is to highlight the problems in the measurement of culture in consumer studies and offers suggestions for remedies. Design/methodology/approach - Drawing on literat ... More
Reviewed: Reviewed
Date: 2014
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/317214
Description: Increased longevity means that many people live into their 70s, 80s and beyond, with increasing numbers living with chronic disease. The role of the Internet in the care of chronic disease has been ex ... More
Reviewed: Reviewed
Date: 2014
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/285412
Description: We present a conceptual model where agents are prompted to adopt a new technology through a two-step process: information from neighbours prompts an upgrade, and the option purchased may be influenced ... More
Reviewed: Reviewed
Date: 2013
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/276965
Description: This paper sought to assess how internal market orientation (IMO) can be used to improve employee public service motivation (PSM) and performance for academic staff at Australian universities with a v ... More
Reviewed: Reviewed
Date: 2013
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/217838
Description: Millions of people affected by disability or chronic disease access social support and information through online health communities. These communities of common interest flourish on the Internet, wit ... More
Reviewed: Reviewed
Date: 2013
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/262235
Description: With the proliferation in Web 2.0 technologies, many marketing educators are experimenting with new teaching and learning tools (e.g. Facebook, Twitter, YouTube and Second Life)The benefits of such te ... More
Reviewed: Reviewed
Date: 2012
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/163890
Description: Approximately 57% of students in the United States work while attending college. For most of these students (81%), this is more than 20 hours a week. There has been shown to be a negative relationship ... More
Reviewed: Reviewed
Date: 2012
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/203624
Description: We present a conceptual model where agents adopt new technology through a two-step process: People decide to upgrade, and then decide what particular model to buy. Each step is influenced by informati ... More
Reviewed: Reviewed
Date: 2012
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/175082
Description: Purpose – The purpose of this study is to seek to investigate the impact that perceived risk and trust have on online purchasing behavior, in particular the nature of purchasing associations within th ... More
Reviewed: Reviewed
Date: 2012
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/203881
Description: This paper presents empirical evidence of a push-pull model of brand switching in the mobile phone market in Australia. Results based on qualitative and quantitative research of 1600 mobile phone cust ... More
Reviewed: Reviewed
Date: 2012
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/203863
Description: This paper presents a conceptual and empirical analysis of the Market Performance Indicator (MPI) index for the mobile phone market in Australia and its influence on customer satisfaction, customer va ... More
Reviewed: Reviewed
Date: 2011
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/133959
Description: Endorsements play an important role in marketing communications. For international marketing communications, marketers must be cognizant of how the portrayal of body ideals and cultural background of ... More
Reviewed: Reviewed
Date: 2011
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/156347
Description: The booming Chinese luxury market provides a worthwhile topic for marketing researchers. Based on the theory that consumption can be affected by both cultural and political factors, in this paper the ... More
Reviewed: Reviewed
Date: 2010
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/348128
Description: While much has been written on the nature of marketing assessment (Miller, Chamberlin and Seay 1991; Miller and Mangold 1996; Nonis, Hudson and Philhours 2005; Bacon and Anderson; Paladino 2008 and Pe ... More
Reviewed: Reviewed
Date: 2010
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/348121
Description: The booming Chinese luxury market provides a worthwhile topic for marketing researchers. Based on the theory that consumption can be affected by both cultural and political factors, in this paper the ... More
Reviewed: Reviewed
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