Macquarie University, Sydney Macquarie University ResearchOnline

Showing items 1 - 15 of 16.

Add to Quick Collection   All 16 Results

Sort:
 Add All Items to Quick Collection
Date: 2012
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/168117
Description: This paper examines how policy makers could become better incrementalists by taking a fresh look at the concept of incrementalism. In particular, the paper explores and reframes the factors that mitig ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/129596
Description: This study aims to identify factors differentiating users and non-users of GPE (Green Power Electricity) in Australia. The internet-based survey reached audience across Australia. The results show tha ... More
Reviewed: Reviewed
Date: 2008
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/198518
Description: This study aims to identify key factors differentiating users from non-users of GPE (Green Power Electricity) in Australia. The results show that consumer’s environmental concern and his/her ecologica ... More
Reviewed: Reviewed
Authors: Tang, Yiming
Date: 2007
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/178720
Description: Intellectual property rights (lPR) protection is a challenge for businesses operating in mainland China. This paper reports findings from an exploratory study examining IPR protection strategies by a ... More
Reviewed: Reviewed
Date: 2007
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/35701
Description: Purpose – This study aims to examine the association between a number of variables pertaining to marketing strategy and business performance of small construction firms in Tianjin, China. Design/metho ... More
Reviewed: Reviewed
Date: 2006
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1166592
Description: 7 page(s)
Reviewed: Reviewed
Date: 2005
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/166557
Description: In this study, market orientation (MO) was found to be positively associated with the ROA (return on assets) of residential property development companies in Guangzhou in China’s post housing reform e ... More
Reviewed: Reviewed
Date: 2005
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/166564
Description: This study investigates the effects of marketing-related variables on business performance of small firms in China. In this paper, we present the findings from a qualitative pilot study and a quantita ... More
Reviewed: Reviewed
Date: 2005
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/166567
Description: This study examines how marketing strategy, business enviromnent, and organizational characteristics of small construction firms in mainland China are linked to their business performance. The results ... More
Reviewed: Reviewed
Date: 2005
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/166561
Description: Green Power Electricity (GPE) as an environmentally friendly product has not been researched well from consumer behaviour angle in the past. As a part of a major study, pilot study was conducted to ex ... More
Reviewed: Reviewed
Date: 2005
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/166558
Description: Traditional new venture studies focus mainly on non-behavioral factors as the determinant of new venture performance. Recently, there is a developing trend of including the behavioural factors of the ... More
Reviewed: Reviewed
Date: 2004
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/80820
Description: In this paper, a research model and a list of hypotheses are developed to study the various factors affecting the choice between user and nonuser status of green power electricity (GPE) in Australia. ... More
Full Text: Full Text
Reviewed: Reviewed
Date: 2004
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1164417
Description: 7 page(s)
Reviewed: Reviewed
Date: 2004
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1164403
Description: 7 page(s)
Reviewed: Reviewed
Date: 2003
Subject Keyword: 150500 Marketing
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/1163064
Description: 5 page(s)
Reviewed: Reviewed