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Date: 2013
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/212523
Description: The establishment and maintenance of enduring customer-provider relationships remains a primary objective for many service providers. In addition to providing satisfying experiences, customer loyalty ... More
Reviewed: Reviewed
Date: 2011
Language: eng
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.14/135092
Description: Recent research has questioned the value of customer satisfaction and has instead emphasized the need to move beyond merely satisfying customers to delighting them. Despite this, few studies have expl ... More
Reviewed: Reviewed
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