Innovation in open, online product development forums : a pilot study

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Title: Innovation in open, online product development forums : a pilot study
Related: Australian and New Zealand Academy of Management Conference (25th : 2011) (7 - 9 December 2011 : Wellington, New Zealand)
Related: Proceedings of the 25th Annual Australian and New Zealand Academy of Management Conference : the future of work and organisations
Publisher: Sydney : Arinex Pty Ltd
Date: 2011
Author/Creator: Ip, Barry
Author/Creator: McGrath, G. Michael
Description: More and more companies are seeking to involve their customers more closely in the design of innovative new products and, increasingly, this is happening through the use of open, online forums. In this study, a preliminary analysis of one of the more popular online innovation forums (Dell’s ‘IdeaStorm’) is undertaken in an attempt to identify conditions that might lead to success of failure (in terms of new ideas). Use is made of formal ‘Social Network Analysis’ (SNA) techniques, with a focus on network structure, power and influence, subgroups and roles.
Description: 19 page(s)
Subject Keyword: Online innovation
Subject Keyword: Social Network Analysis
Resource Type: conference paper
Organisation: Macquarie University. Macquarie Graduate School of Management

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