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Date: 2009
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/323390
Description: This study examines customer loyalty in retail banking and, in particular, the influence of 'variety seeking' and 'resistance to change' on current and future (both long- and short-term) loyalty. In c ... More
Reviewed: Reviewed
Date: 2009
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.14/156403
Description: The topic of customer loyalty in financial services is a perennial concern for both theoreticians and practitioners who share an interest in understanding its antecedents and in its prediction. The co ... More
Reviewed: Reviewed
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